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EP 103 - Turning Your Clients into Raving Fans and Referral Machines: It’s the Little Things That Count
Great businesses don’t just deliver a product or service—they create small, thoughtful moments that make you say “WOW.” Those subtle touches show they’re paying attention, and they’re often what turn a simple interaction into something unforgettable.
In this episode, we explore how those moments transform customers into enthusiastic advocates. We’ll dive into what makes an experience so good you feel compelled to share it, and why that ability is what truly separates good businesses from great ones.
Chris Reynolds, Executive Chair and co-founder of Investment Planning Counsel, is turning the page on what it means to build a better business.
Tune in to conversations with visionaries and financial advisors who have walked the path to success for ideas you can implement today.
Turning Your Clients into Raving Fans and Referral Machines: It’s the Little Things That Count
Before you recommend a service, a restaurant, a hotel, a professional to someone you know, what has to happen before you’d be willing to do that? I bet they have to leave you saying WOW! They have to do something amazing - and that amazing thing usually isn’t anything big. It’s a small gesture or moment that shows you that they’re paying attention and know you. It’s the feeling they leave you when you walk away. When a business is able to do that, you want to tell everyone all about it!
Today, I'm going to dive into the art and science of creating a great client experience that’s so good that you don't just remember them, you tell everything about them. Experiences that are so good that you go on and make sure people know that these exist.
Because actually, you would feel bad if you didn't tell people about these great experiences you had.
THAT is what really separates all the great businesses.
Pick up a copy of Chris Reynolds’s new book, “The Six Circle Strategy: The Entrepreneur’s Journey to Wealth and Freedom,” at http://chrissreynolds.ca
Schedule a virtual coffee with me with the form on this page.
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Cheers!
Chris
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EP 103 - Turning Your Clients into Raving Fans and Referral Machines: It’s the Little Things That Count
